CSL designed Roche Diagnostics Patient Loyalty Program wins Relationship Marketing Award
Congratulations Roche Diagnostics Canada for winning the Relationship Marketing Association Gold Award for “Best Patient Loyalty Program”- another program powered by Cameron Stewart LifeScience Innovation
On November 2nd, 2011 the 24th Relationship Marketing Association gala was held in Montreal. The gala was held to recognize and promote excellence in the field of relationship marketing. The Circle+ program won the Fleche d’Or (Gold) award in the pharmaceutical category for the patient loyalty program.